In the bustling world of fashion and accessories, one name stands out, 'Sajana,' a company founded by the visionary entrepreneur Shagun Gaba. 'Sajana' is not your typical jewelry brand; it is an expression of uniqueness and individuality. With a passion for creativity and a keen eye for detail, Shagun Gaba has carved a niche for herself and her brand in the ever-evolving world of quirky jewelry.
Shagun Gaba's journey began with a spark of inspiration during her job days. As a young and imaginative mind, she often found herself drawn to unconventional jewelry pieces that represented her true self. Fueled by a desire to break free from traditional norms and empower others to do the same, Shagun decided to turn her passion into a business.
In the early days, 'Sajana' started as a small online store, offering a handful of handcrafted pieces that reflected her unique design sensibilities. These quirky and one-of-a-kind jewelry pieces quickly caught the attention of a niche audience seeking self-expression through their accessories.
'Sajana' is all about embracing quirkiness and individuality. Shagun firmly believes that jewelry should not just adorn, but it should also tell a story about the person wearing it. From whimsical animal-shaped pendants to intricately designed statement rings, each piece at 'Sajana' has a distinctive touch that sets it apart from mainstream jewelry.
The brand's name, 'Sajana,' is a portmanteau of the Sanskrit word "Sajna" which means 'beloved' and 'Sa' representing Shagun's initials. It embodies the essence of cherishing one's true self and finding love and acceptance in expressing uniqueness.
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1. Can you tell us about the inspiration behind starting "Sajana" and how the journey has been so far in creating quirky jewelries?
> I always wanted to stand on my own as we are two siblings, I have one sister so want to prove that we are enough for our parents.
My journey is not less than fairly tail only key to stay still is just work hard, trust in yourself instead of trusting others.
2. What sets "Sajana" apart from other jewelry brands in the market, and how do you ensure the uniqueness of your quirky designs?
> A thing which keeps us different from others is we sell at very affordable prices that you don’t have to think before buying.
3. How do you go about selecting the materials and crafting processes for your quirky jewelry pieces? Are there any specific factors you consider to maintain quality and sustainability?
> Best part of buying from us that you never get old jewel’s because we have lots of orders and every week new stock comes.
And best part you know what the whole process is done by women’s which gives a source of income to them too.
4. In the competitive jewelry industry, how do you stay updated with the latest trends and ensure your quirky designs resonate with your target audience?
> It required lots of market surveys and mind mapping’s.
5. "Sajana" seems to have a strong online presence and social media following. Could you share some insights into your digital marketing and customer engagement strategies?
> To be honest, there is no strategy behind this, its just you have to be regular and focused towards your goals its not like if its not working one day you will loose no its not like that you have to stay and stay.
6. Could you share a success story or a memorable customer experience that reflects the essence of "Sajana" and its quirky jewelry offerings?
> I still remember as you place order you have to put address then you go on payment page right. So, their was one funny address shared by one customer like "vaha gali hai uske piche cow hogi then next turn par tree hoga". I mean that was so funny can’t explain.
7. What advice would you give to aspiring entrepreneurs who want to venture into the world of quirky jewelry or start their own creative business?
> You can check my work I always support others and always help them to grow my suggestion is never ever dare to give up your goals.
8. Finally, what message or feeling do you hope customers take away when they wear "Sajana" quirky jewelry?
> Whenever I see people wearing my stuff and share pics videos with me it feels like top of the world that felling is like heaven. Because when you see your hard work is going on correct path. What would be better than this.
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