Tanisha

Tanisha, the visionary entrepreneur and founder of Tyciie Cosmetics, is a force to be reckoned with in the beauty industry. With her unwavering passion, creativity, and dedication, she has transformed her dream of creating a makeup empire into a reality. Tanisha's journey to success is a testament to her resilience, intelligence, and business acumen.

From a young age, Tanisha was drawn to the world of beauty. She was fascinated by the power of makeup to enhance one's features, boost confidence, and express individuality. As she grew older, her interest only intensified, and she became an avid makeup enthusiast, experimenting with different looks and techniques.

Right from the start, Tanisha was committed to sourcing ethically and using ingredients that were safe for both customers and the environment. This dedication to sustainability and responsibility set Tyciie Cosmetics apart from many other brands in the market. The brand's motto, "Beautify with a Purpose," reflects Tanisha's belief that makeup should not only make people feel good but also contribute positively to society and the planet.

One of Tanisha's greatest strengths is her ability to connect with her customers. She believes in actively listening to their needs, feedback, and concerns. Through social media and other platforms, she engages with her audience, understanding their preferences, and tailoring Tyciie Cosmetics' offerings to suit their demands.

Despite facing challenges in an ever-competitive industry, Tanisha's determination never wavers. She continuously pushes the boundaries of creativity, releasing new and exciting products that keep her customers engaged and intrigued. Moreover, she remains adaptable to market trends and changes, ensuring that Tyciie Cosmetics stays relevant in a fast-paced beauty world.

Tanisha's story is one of inspiration and empowerment. Through her journey as the owner of Tyciie Cosmetics, she has demonstrated the power of pursuing one's passions, staying true to one's values, and embracing diversity. Her dedication to building a brand that stands for more than just beauty products has earned her respect and admiration from customers and fellow entrepreneurs alike. As Tyciie Cosmetics continues to flourish under her leadership, Tanisha remains an influential figure in the beauty industry, inspiring others to chase their dreams and make a positive impact on the world.


1. Can you tell us about the inspiration behind starting Tyciie Cosmetics and how your journey as the founder began?

> The Tyciie Cosmetics journey began when I laid my eyes upon a Youtube Video when I was 17 years old and I did not really think much of it. But as time passed my thoughts narrowed down more and more as us teens were obsessed with our looks and specially applying lip balms.

Naturally I started buying lip balms too and applying them, but they did not really suit my complexion nor my skin type. They gave me rashes and boils, that got me thinking, why? I started researching more and more and by the time I was done with my 12th I had a vast selection of videos downloaded and paperwork done regarding the harmful ingredients used in commercial lip products which cause more harm to you than do good. So I decided to make my own.

The journey started with my first brand called "Stereo Crafts " where I would sell lip scrubs meerly made up of the bare minimum I could get my hands on. As time passed I moved onto even advanced formulations, upgrading my brand name to Glitter Berry Cosmetics and hence releasing my own cosmetic line of Lip Balms, Lip Scrubs, Lip Glosses ( material sourced from my aunt who stayed in the USA ) but I still was not satisfied.

The demand of my products kept increasing. Increasing to the point where I had run out of all my raw materials and had to begin searching for them locally or in India itself. It was extremely difficult to do so. But now after 5 years of research and of formulating the right products I have reached a milestone that I am immensely proud of. I am 22, an entrepreneur and owner of Tyciie Cosmetics.

The name Tyciie™ was in my mind for the longest time and I had multiple glosses as well as products named " Tyciie™ " when I had my brand called " Glitter Berry Cosmetics " . After a long time of trial and error I had finally found my permanant name and purpose, Tyciie™.


2. Tyciie Cosmetics is known for its focus on clean and vegan lip care and makeup products. What motivated you to adopt such a strong commitment to these principles in your business?

> I have a Youtube channel as well as multiple videos on my socials, showing how I make my products as well as disclosing the whole ingredient list on each and every product so you know whats going into your products. It is very common in the cosmetic industry to use undisclosed ingredients in their products or even list only key ingredients. We do not believe in doing that. On Tyciie™ we tell you all the ingredients that go into your products on multiple platforms and you can also see the making of those on our socials linked below :

https://www.instagram.com/tyciie.xo/?hl=en

https://www.youtube.com/channel/UCCyinoysttENCRYsKG5MgXA

3. In a competitive beauty industry, how does Tyciie Cosmetics stand out from other brands offering similar clean and vegan products?

> Our unique way of preparing our products really sets us apart, also it’s very transparent as it’s told in the YouTube videos, also we have a very personal touch with all our customers.

4. What are the key ingredients and formulations used in your lip care and makeup products that differentiate them from conventional cosmetics?

> We use FDA approved and FSSAI approved ingredients only for my lip care and makeup products, also we use very minimal ingredients, starting with the least being 2 ingredients per product.


5. How does Tyciie Cosmetics ensure that all its products are cruelty-free and adhere to vegan standards?

> We do a good background check and certification check on the ingredients we use.

6. Sustainability and eco-friendliness have become significant concerns for consumers. Can you tell us about the steps Tyciie Cosmetics has taken to reduce its environmental impact?

> There is basically nothing we can do except use eco friendly packaging which is not yet available in good rates in India and being a small business owner it is easier to source a bio degradable courier bag which is plastic which costs 5 rupees than a certified bio degradable bag for 20rs, with rising prices in shipping charges. Otherwise all the glitters and pigments used are mostly bio degradable.

7. Tyciie Cosmetics aims to cater to a wide range of customers. How do you ensure that your products are inclusive and suitable for various skin types and tones?

> Due to extensive research and testing on all skin tones and skin types we are able to come to conclusions that ensure that our products are inclusive!

8. Clean beauty is often associated with transparency and honesty in ingredient sourcing. How does Tyciie Cosmetics communicate this information to its customers?

> Definitely through youtube, but some sources I have worked extremely hard to get a hold of so those sources I don’t share, but I share the ingredients and descriptions.


9. Tyciie Cosmetics has a strong presence on social media platforms. How do you leverage social media to engage with your audience and promote your products?

> I make use of all the SMO benefits, like reels, posts and stories to spread the word and engage with my audience.

10. Research and development play a crucial role in the beauty industry. Can you share some insights into how Tyciie Cosmetics stays ahead in terms of innovation and product development?

> There’s over 3 months of research and development procedures which I have to follow to ensure that the product turns out to be perfect and the way I want it to look, there are people who copy but they don’thave the research to back it up so my product is always the best !

11. As the owner of Tyciie Cosmetics, what have been the most significant challenges you've faced in running a clean and vegan cosmetics company, and how did you overcome them?

> Mostly sourcing and people stealing my concepts, from big brands to small brands who I used to call my friends, best is to understand the work and personal life boundaries as much as possible.

12. Customer feedback is vital for any successful business. How does Tyciie Cosmetics gather and utilize customer feedback to improve its products and services?

> Usually we take feedback from DMs as well as google reviews when someone receives a product. We also make sure that we add product reviews to our website and our Instagram highlights as well!

13. Tyciie Cosmetics seems to have a strong online presence and customer following. Can you share your approach to building brand loyalty and fostering a community around your products?

> Its mostly built by product quality and customer service, providing loyalty points on the website etc.


14. The beauty industry is continually evolving with new trends and consumer demands. How do you keep yourself and your team updated to stay relevant in the market?

> Currently I am a one woman army, I test out everything, and mostly go to google trends to find out the newest trends.

15. What's the vision and future direction for Tyciie Cosmetics? Are there any upcoming product launches or initiatives that you'd like to share with our audience?

> In the next 5 years I wish to grow to a family of 1 million customers all over India, and I wish to expand internationally as well. Currently I have a huge sale going on, on my stories haha, the website is under development so I think I would love if you shared that ! But multiple products coming soon.

16. Lastly, what advice would you give to aspiring entrepreneurs who want to enter the clean and vegan beauty industry or start their own cosmetics company?

> 1. Be consistent

2. Don’t give up easily

3.It is an uphill road, you will have to work hard, things don’t come easy to people who are not patient.

4. Make good use of the technology that you have.